Society of
Children's Book Writers
and Illustrators


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Date(s) - 05/10/2019
9:30 am - 4:00 pm




Thank you to Sarah McIntyre for the image

Whether you’re a published pro, an aspiring author or illustrator, or considering self publication, this day is for you. We have invited experienced illustrators, writers and editors to give us the lowdown on the world of picture books. Have you considered non-fiction? What’s the difference between creative non-fiction and regular non-fiction? Why is non fiction so hot right now? What is the best submission strategy? What about thumbnails and dummies? How are rights sold? Why do co-editions matter? What happens in an acquisition meeting? What happens after publication? How do you promote a picture book? How do you design a school visit around your book?

Learn from our brilliant panels • Watch us perform raucous excerpts from our school visits • Bring your dummies and thumbnails in progress for our dummy display • Network, network, network • EAT CAKE!

JOIN US! It will enlightening, it will be transformational, it will be FUN!

Thank you to  Loretta Schauer for this lovely pug



9.30  Registration
Please bring your published books and dummies in progress to display.


9.45  Welcome Warm Up
New York Times bestselling author and stand up comedian Mo O’Hara (Romeosaurus and Juliet Rex, illustrated by Andrew Joyner) launches the day with a hilarious excerpt from her school visit routine.


10.00 Non Fiction Anyone?
How do you generate ideas? Who publishes non fiction? How do you break into non fiction? How does it differ from fiction picture books? Why is non fiction so hot right now? What is the acquisition process?
Natascha Biebow is the author of The Crayon Man – The True Story of the Invention of Crayola Crayons (illustrated by Steven Salerno), currently Editorial Director for Five Quills Press and a former Senior Commissioning Editor for Random House.
Anita Loughrey has a dazzling range of non-fiction work: from board books to activity kits for toy companies
Rashmi Sirdeshpande is the author of How to Be Extraordinary (illustrated by Annabel Tempest)
Penny Morris is associate publisher of Macmillan Children’s Books UK


10.30  Coffee Break


10.45  Illustrator Sarah McIntyre will demonstrate her live drawing sea monkey routine 
10.55 The Art of the Picture Book
How do illustrators get paired with authors? How does a book get illustrated, from start to finish? How do editors and art directors edit illustrators? What are typical challenges of illustration? How do you illustrate for a world audience? How do illustrators do school visits? How do illustrators promote their work?
Sarah McIntyre, author illustrator of Grumpycorn and many award winning books
Loretta Schauer, author illustrator of A Very Corgi Christmas (written by Sam Hay) and other bestselling titles
Zoe Tucker,  art director who has worked with stars Axel Scheffler, Nick Sharratt, Helen Stephens. Commissions, designs and directs.
11.55  LUNCH /  view displays / book sales
Please bring your own lunch. There are many good food places around the Waterloo area.

12.55  After Lunch Warm Up

Candy Gourlay demonstrates the Magic Fish Bag routine she performs when presenting her Greenaway nominated picture book Is It a Mermaid, illustrated by Francesca Chessa

13.05  Storymakers

What does it take to get a picture book published in the UK? What are publishers looking for in a story? From acquisition to publication – the process. Coeditions and rights and why they are so important. How are words and pictures turned into a book? How is a picture book marketed?


Smriti Halls is the international bestselling author of more than 30 books. Her forthcoming The Little Island, illustrated by Robert Starling is inspired by current events.

Chitra Soundar is the author of the Greenaway shortlisted You’re Safe With Me, illustrated by Poonam Mistry



14.35  Break
14. 40 Ask the Room 
A roundtable discussion interspersed with entertaining demonstrations of choice school visit performances from volunteers. Do you have a burning question about picture books? We offer you a roomful of published authors, illustrators and editors.
15.40ish  Goodbye and last minute Networking over Coffee and Cake


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Ticket Information

NON MEMBERS - £50.00

MEMBERS - £35.00

This price is only available for SCBWI members.

The SCBWI Anti-Harassment Policy
To register for an SCBWI event, you are required to acknowledge our Anti-Harassment Policy.
Scroll to the bottom to read the policy.

You will then be able to click the checkbox indicating that you have read our policy.


The Society of Children’s Book Writers and Illustrators (SCBWI) is dedicated to providing a safe and harassment-free environment for all of its members and will take any and all necessary steps to address and prevent harassment at events associated with SCBWI. Harassment under this policy may include verbal comments, written comments, displayed images, or behaviors such as intimidation, stalking, body policing, unwelcome photography or recording, sustained disruption of talks or other events, inappropriate physical contact, unwelcome sexual attention or advances, and bullying or coercion.


The SCBWI Member Anti-Harassment Policy applies to all situations of harassment or intimidation at any SCBWI Event. An “SCBWI Event” is any event, meeting or activity that is authorized by an SCBWI Regional Manager to be sponsored by, or affiliated with, SCBWI. SCBWI events may include, if properly authorized by an SCBWI Regional Manager, the Annual Summer Conference in Los Angeles, the Annual Winter Conference in New York, regional conferences, meetings and meet-ups. This SCBWI Member Anti-Harassment Policy also applies to “SCBWI On-Line Interactions,” which include communications and content posted on, or directed towards, SCBWI’s Social Media accounts or sent through any of the communication tools available on SCBWI’s website, SCBWI’s Social Media accounts under this policy include the official SCBWI accounts on Facebook, Instagram, Twitter, Pinterest, Tumblr and LinkedIn.



Code of Conduct

All participants in SCBWI Events and SCBWI On-Line Interactions, including faculty, staff, and attendees, are required to comply with the following anti-harassment code of conduct. The SCBWI Anti-Harassment Policy prohibits harassment, including but not limited to the following behaviors:

  • intimidation, stalking, or following.
  • Sustained disruption of talks or other events.
  • Inappropriate physical contact.
  • Unwelcome sexual attention.
  • Abusive verbal comments.
  • Quid pro quo– sexual harassment that occurs when one in an authority position requests sex or a sexual relationship in exchange for professional consideration or favors.
  • Harassment does not include respectful disagreement or reasonable and respectful critique made in good faith. SCBWI continues to welcome and appreciate presentation of appropriate controversial ideas, free speech, and creative artistic expression. SCBWI encourages members to hold one another accountable to the Code of Conduct as stated in this part of the Policy and to take the perspectives of others seriously when a disagreement arises.


Reporting Procedures

Any person who believes there has been a violation of the SCBWI Anti-Harassment Policy can report the offense in one or all of the following ways:

  • Certain SCBWI Events, including the Annual Summer Conference in Los Angeles and the Annual Winter Conference in New York, will designate one or more Safety Team Members who will be available during the conference to provide a safe space for members to report an incident. The Safety Team Member will report directly to the conference director or regional advisor in charge.
  • A complainant may submit a complaint under this policy to the Director of Community Marketing and Engagement, the Director of Illustration and Artist Programs and/or your Regional Manager.
  • SCBWI has a dedicated email address for reporting any potential incident of harassment under this policy. Anyone who chooses to report an incident can find the Anti-Harassment Report Form on the SCBWI website (About > Anti-Harassment) or use the following link: Reports should include the substance of the complaint, date, and whenever possible, a list of witnesses or a reference to the relevant URLs, if the offense occurred through an SCWBI On-Line Interaction.


SCBWI will investigate all complaints subject to the SCBWI Anti-Harassment Policy. If the policy applies, SCBWI will investigate the matter and take whatever action is necessary and appropriate to prevent a recurrence and protect the environment at SCWBI Events. If a complaint is made anonymously, please note that SCBWI will not be able to follow up on an anonymous report with the complainant directly, as SCBWI will not have contact information for the anonymous complainant. Moreover, anonymous complaints may hinder SCBWI’s ability to investigate the complaint.  SCBWI will take steps to protect the confidentiality of the complaint, to the extent possible.  However, complete confidentiality may not be possible in all circumstances.  SCBWI will make every attempt to respond to a named complainant in a timely fashion.

If appropriate, SCBWI may report the incident to local authorities.



The SCBWI Anti-Harassment Policy prohibits retaliation against a member of the SCBWI community for reporting harassment, intimidation or discrimination, or for participating in an investigation relating to any complaint made under this policy. The sanctions for retaliation are the same sanctions available to address any other violation of the SCBWI Anti-Harassment Policy.



SCBWI takes all allegations of harassment seriously. Complaints will be investigated by SCWBI if they fall within the scope of SCWBI’s Anti-Harassment Policy. Depending on the results of the investigation, SCWBI will determine whether a sanction is appropriate.


Sanctions for faculty, speakers, staff or board members may include any of the following:


  • warning the party involved that the particular behavior is inappropriate and must be ceased;
  • immediate removal from a particular event;
  • denial of access to SCBWI spaces and venues on a temporary or permanent basis;
  • withholding of a contracted honorarium;
  • prohibition from future speaking engagements;
  • prohibition from future faculty appointments;
  • expulsion from SCBWI; and/or
  • removal from the Board of Advisors or Board of Directors, when appropriate.


Sanctions for attendees, members, and guests can include any of the following:

  • warning the party involved that specified behavior is inappropriate and must be ceased;
  • immediate removal from a particular event, without refund;
  • denial of access to SCBWI spaces and venues on a permanent or temporary basis;
  • termination of SCBWI membership, without refund; and/or
  • prohibition of future SCBWI membership.


If the conduct at issue involves one of SCBWI’s employees, SCBWI will handle utilize whatever corrective action is appropriate based on the result of the investigation and subject to SCBWI employment policies and practices.



SCBWI will make every reasonable effort to conduct all investigations into allegations of harassment, intimidation, or discrimination in a manner that will protect the confidentiality of all parties and witnesses. Notwithstanding the above, confidentiality is not absolute, and those with a legitimate business reason to know and be informed of the allegations will be so informed. Parties to the complaint should treat the matter under investigation with discretion and respect the reputation of all parties involved.



If you wish to file a complaint or an anonymous complaint, CLICK HERE to access the Anti-harassment Report Form.


If you have questions regarding this policy, you may send an email to Please include the words "anti-harassment policy" in the subject line.

I have read and accepted the SCBWI Anti-Harassment policy.